Creative Brand Strategy - Task 2
TANG LILIN (0376668)
Creative Brand Strategy
20/4/2026 - 0//2026 （ Week 1 - Week 14 ）
Bachelor OF DESIGN (HONERS) IN CREATIVE MEDIA
LIST
MI
LECTURE
PROCESS
After discussing my overall brand direction with Max, I decided to explore a cleaner logo style and also test logos with koala elements. Max gave feedback that the circled logo below was the most suitable for my brand, so I chose it for digital development.
Below is my digital process for the logo and brand IP, including the logo arrangement, typography pairing, and clear space exploration.
At first, I chose a dreamy purple colour palette. However, while developing the brand guideline, I realised that the colours felt slightly too feminine. Therefore, I adjusted the palette to a calmer blue-based colour system.
Next, I collected 100 symbolism references related to my brand topic. After organising them into a list, I shared them with Max. He selected the top 20 symbols that were most suitable for my brand, and I then chose 10–15 of them to develop into a consistent brand icon style.
Below is my brand guideline development process:
FINAL SUBMISSION
FEEDBACK
REFLECTION
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