4 November, 2024 - 29 November, 2024 (Week 7
- Week 10)
TANG LILIN (0376668)
Illustration and Visual Narrative
Task 3 -Illustrated Typography Poster
LECTURE
Week 7
In Brad Bird on Composition, he discusses how to make the
composition less flat.
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| fig 1.1 lecture 1 |
In the right side of the image above, when using composition to express
a conversation or conflict between two people, we often use "The Over
the Shoulder Angle." It's best to include both characters' shoulders in
the composition. This approach adds more narrative depth and story to
the scene.
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| fig 1.2 lecture 2 |
We need to change the angle when presenting different story elements. By
lowering the angle and creating a sense of perspective, we can make the
composition more dynamic and give the characters in conversation a greater
sense of depth.
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| fig 1.3 lecture 3 |
To avoid a flat composition, sometimes we need to add perspective. Using
framing to draw attention allows us to control the viewer’s focus through
the shot, helping define the story we want to tell.
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| fig 1.4 lecture 4 |
The image above shows how to better arrange the scene of the two main
characters running. In this case, Bird adds dynamic movement to the
composition. By lowering the camera angle to reveal the ground and capturing
part of the extended terrain, the scene conveys that the characters are
running. The dynamic motion within the scene makes the action feel smooth
and exciting.
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| fig 1.5 lecture 5 |
Lowering the angle of the scene and using a perspective that matches the
height of the main character in the foreground will enhance the story's
impact. This perspective helps the audience feel more involved and connected
to the story.
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| fig 1.6 lecture 6 |
Sometimes, too many elements in a scene can distract the viewer. To avoid
this, we can simplify the scene by removing unnecessary elements.
Summary:
Brad Bird’s approach to composition focuses on making the
most of the elements in a scene to tell a story. This includes
controlling the angle, perspective, framing, and the
relationship between objects. It also involves combining
motion and stillness to visually guide the audience's emotions
and enhance the narrative.
Week 7
Mr. Hafiz taught us how to create a wrap-around effect in Adobe
Illustrator (AI).
Some process of my work.
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| fig 2.1 progress of Tracy |
These are my final work.
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fig 2.2 FINALTracy 1
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fig 2.3 FINALTracy 2
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fig 2.4 FINALTracy 3
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fig 2.5 FINALTracy 4
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Week 8 (Independent Learning Week)
I followed Mr. Hafiz's online lecture
and created the following content.
Some process of my
work.
fig 2.6 progress of fish
This is my final work.
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| fig 2.7 FINAL fish |
I follow the tutorial video in Lab 3 to making blend effect.
Some process of my work.
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fig 2.8 progress of 6
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This is my final work.
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| fig 2.9 FINAL 6 |
Some process of my work. I also try to explore some distortions.
fig 2.10 progress of shapes
This is my final work.
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| fig 2.11 FINAL shapes |
Some process of my work.
fig 2.12 progress of TYPE FOUR DIFFERENT WORD
This is my final work.
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fig 2.13 FINAL TYPE FOUR DIFFERENT WORD
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Pencil Tool training
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fig 2.14 FINAL training 1
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fig 2.15 FINAL training 1
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fig 2.16 FINAL training 3
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TASK 3
Task 3 is to work with DPI to create a poster. For the IVN, we need to
illustrate the quote we have designed. The quote I chose is "WE WRITE OUR
OWN STORY." This quote is motivational and youthful. So, before I started
designing the sketch, the references I chose were like this：
I believe the font in the image can reflect the motivational feeling of
the quote. So, I created my sketch.
Sketch 1: It is more in line with the style in the reference.
Sketch 2: I referred to the layout structure in the reference and added
some brush font elements to the typography.
In class, Mr. Hafiz gave me feedback saying that the sketch design was
good. However, I needed to download a sans font from the Google Fonts
website to digitize my sketch. After Mr. Hafiz's explanation, I was
inspired by some new ideas. Therefore, I chose a new reference before
digitizing my sketch.
| fig 3.4 updated references |
This is the new reference I explored.
So, I proceeded with the
digitization. At this point, my poster was also roughly completed.
This is my sketch poster.
This is the process of digitizing the typography. I found two fonts on the
Google Fonts website—Edu Australia VIC WA NT and Source Sans 3—to digitize
the design. Using the shape tool, along with the Shape Builder and Path
Finder, I created the desired shapes. I also made extensive use of the
Pencil tool, continuously making small adjustments to the strokes until
they matched the shape I envisioned.
fig 3.7 progress of making y
Based on the font style in the reference I chose, I designed two different
versions of the letter Y and ultimately chose sketch 1. Since I incorporated
brush font elements into my design, I did not design the letter Y in the
typical uppercase form, but instead in a shape resembling the lowercase
letter y, while still keeping it as an uppercase Y. This choice made the
overall story more harmonious and visually appealing.
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| fig 3.8 progress |
I imported the sketch into AI and digitized it.
Finally, my digitized typography looks like this:
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| fig 3.9 after digitalization |
Here is the initial effect of placing them into the poster:
fig 3.10 initial effect in the poster
Next, I started coloring my typography.
For the "WE WRITE OUR
OWN" part, I chose a blue color similar to the background. For the
word "WE," I used the lightest blue at the beginning, then gradually
deepened the blue from light to dark, following the reading order and
the layout direction of the typography. The color of the word "own"
transitions to purple, and the colors of the letters "W" and "N"
reflect the color of the word "STORY" below them.
For the "STORY" part, I chose colors similar to those of a volcano.
One reason is that the background poster contains a volcano element,
and its location aligns with where "STORY" is placed. The second
reason is that I believe the fiery red of the volcano, paired with the
handwritten-style sans font, better represents the vibrant and rich
nature of the story being written. In terms of color, I used gradients
and surrounds, adding highlights and shadows to make it look more
natural.
fig 3.11 the final typo
This is the process of coloring my typography:
fig 3.12 progress
Then, I felt that my typography still needed further refinement,
so I searched for materials online. However, I couldn't find anything
suitable to add effects to my design.
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| fig 3.13 the video |
Later, I thought of using the blend effect I learned in Lab 3, so
I decided to add a blend effect to the "WE WRITE OUR OWN" part of the
typography. For the "STORY" part, I continued adding highlights and
shadows to increase the details.
"WE WRITE OUR OWN" Part:
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| fig 3.14 blend effect add on WE WRITE OUR OWN |
First, I copied and spaced out the letters, adjusted their angles,
and created a separate blend effect for each letter.
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| fig 3.15 progress |
Next, because I applied the blend effect, I needed to gradually
re-adjust the color for each layer individually.
Finally, I added a shadow layer to the typography, but I had to
carefully adjust the position and angle for each letter.
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| fig 3.17 every step progress |
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This is a close-up of each layer of detail for the "WE WRITE OUR
OWN" part.
"STORY" Part:
fig 3.18 progress
This is the process of adding details to the "STORY" part.
Each letter had shadows and highlights added according to the
reference I chose, and then I added more detailed treatment based
on the actual poster. For the word "STORY," I added a shadow by
copying the word, outlining it, and picking a dark color from the
poster background to use as the shadow color.
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| fig 3.19 every step progress |
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This is a close-up of each layer of detail for the "STORY"
part.
This is the completed typography effect on its own.
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| fig 3.21 put in the poster |
This is the effect of the typography with all the details added,
placed into the poster.
Then, Mr. Hafiz gave me feedback, saying I needed to pay
attention to the composition to make it more compact. So, I
adjusted the composition of the typography and also made
adjustments to the overall poster composition.
Comparison of the adjustments to the poster composition:
fig 3.22 poster composition
Comparison of the adjustments to the typography composition:
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| fig 3.23 adjustment progress |
Additionally, I added more details to the typography:
Details of the "WE WRITE OUR OWN" part:
I
added richer colors to the surface of the "WE WRITE OUR OWN" part.
These colors now look more natural and blend better. Particularly
with the letter "O," the top part of the letter reflects the colors
from "WE," the right side reflects the purple from "WN," and the
bottom reflects the color from "STORY." For the letters "WN," they
reflect the different colors from "STORY" below. I also added a
deeper shade of blue as a shadow to the "WE WRITE" part to make it
look more natural.
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| fig 3.24 WE WRITE OUR OWN FINAL step progress |
Details of the "STORY" part: Compared to the
previous effect, I focused more on adding highlights and shadows to
the letters.
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| fig 3.25 STORY FINAL step progress |
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Standalone Typography Display:
Mr. Hafiz suggested that I integrate the typography with the
poster to make them appear more cohesive. So, I made adjustments
to my work.
Here is the process of my integration:
fig 3.28 adjustment progress
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I also used a starry sky image to create a clipping mask for the
typography. Below is the process I followed to make it:
| fig 3.29 adding texture progress |
Below is my final work：
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| fig 3.30 FINAL POSTER - PNG |
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fig 3.31 FINAL POSTER - PNG
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| fig 3.32 CONCEPT BOARD - PDF |
REFLECTION
During the process of creating this typography, I experienced the charm
of the intertwining and blend effects. I also made extensive use of font
deformation. These experiences were enjoyable. For this typography
creation, I believe creativity is the most valuable aspect. Whether a
designer can perfectly present their work during the process depends on
the quality of their ideas. I believe the importance of the concept
outweighs the difficulty of the actual execution. However, the operational
difficulty was also a major challenge for me, such as how to choose
colors, how to match them, how to consider the placement of highlights and
shadows, and how to convey the meaning of the quote. These were all
challenging aspects for me. But the process of slowly adding shadows and
highlights was both frustrating and interesting.
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